News on Microsoft
Despite Microsoft being ranked as number four in the list documenting the most successful companies in the world, its track record is really lacking. The company has been seen to be on a losing streak especially since the company has been rated to be worth fifty percent less than it had been a decade ago.
This is a big reduction in performance from the maker of the world’s most widely used computer operating system. The company has been in business in the digital industry for over twenty years . Therefore the company should be a market leader today and should not play second fiddle to companies relatively new to the market in the computing world.
Microsoft produces operating systems which though are widely used are beginning to lose popularity in the market fast. The operating systems that Microsoft release to the world are very user friendly but the consumer’s standards are much higher these days.
Younger people especially who are more interested in the computing world have been largely disappointed in what Microsoft is bringing to the table due to the great extent of vulnerabilities seen in Microsoft products. This leads these portions of their consumers to look for other options to satisfy their wants.
The management at Microsoft has noticed their decline in the market and has even tried to diversify in the market to improve their competitiveness but this attempt has not been so successful. The Microsoft outfit has launched a gaming division which they branded Xbox and in addition to this a search engine service branded Bing.
Though these two have been credible attempts that attract a considerable amount of profit to the company, this has not been enough. This is because other technological outfits have not been left behind in the area of diversification.
The largest sector which has been diversified into is that of mobile devices. It is valid for us to say at this juncture that Microsoft has been severely left behind in this sector and this is not because the company has not diversified into this sector. The company has an outfit in this market niche branded Windows Mobile.
The company does not manufacture hardware for the mobile devices but partners with mobile manufacturing companies where they produce the hardware and they provide the windows mobile operating system.
Though this is the case, Microsoft is still very far behind in the mobile device market. The competition is much more popular and the smart phones they power are the least common in the market.
This has been identified as the biggest problem that Microsoft is facing. The largest growing digital sectors are the ones that Microsoft is least capitalizing in. This why Microsoft is falling slowly in the ranks when it comes to technological companies.
This is a trend Microsoft needs to evaluate in order to safeguard their position in the technological sector. The methods they can use to do this are many and all they need to do is to stick their heads together and figure out a solution to the mess they are in.
